Why Pink? It doesn't match my shoes.

Now before you start flooding the comments with "I thought this was supposed to be a blog related to linux, new tech, or windows...". Keep in mind I must be able to rant. It's a requirement. I just have one question for women's clothing stores. Why, I repeat, Why must you use feminine colors and designs on your shopping bags. One of my wife's favorite activities is to go shopping for clothes and not try them on in the store. While this allows me to get in and out of a store quickly, it means she has more than her share of returns. Frequently I am required, by chivalrous decree, to make a round of returns for my wife. I actually don't mind making the returns. She usually gives me a percentage of the refund. It's a nice perk. However making the return requires that I walk into a women's clothing store with a pick bag with fancy writing that states I am in know way the person to whom these clothes were bought for. Why can't they use colors that are a little more masculine, maybe a nice mud-brown with hunter-green print. I submit this is worse than the "hold my purse" phenomenon. I know there are other guys that have to face this. I see them in the mall. They tend to walk quickly towards their intended target and never look at the effeminate bag they are holding. You will find them admiring the window mannequins in some obscure leather dealer before they dare look at the (insert women's store name here) shopping bag. Thanks for your support.